By

Digiphins
Online marketing, also known as digital marketing, is a broad term that covers many different strategies and channels. The goal is to reach and engage your target audience online, and convince them to choose your agency over others.
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SEO is the process of improving your website to match the criteria of search engines, such as Google. The better your website matches these criteria, the higher it will rank on search engine result pages (SERPs).
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In 2023, digital marketing will be driven by AI-powered automation and interactive content. Marketers must stay ahead of these trends to thrive in the dynamic digital landscape.
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April 2024
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